#like she thinks i know everything bc i watched a webinar on how to work quickbooks

[newathens]

my boss asking me questions for an ACCOUNTANT expecting to answer like an ACCOUNTANT would when im a bookkeeper hired to be solely a bookkeeper with no education befitting an accountant nor the pay to go with it…….cause im not an ACCOUNTANT!!!!

[what-kinda-fuckery]

Hey so, I was one of the star struck falsettos stans that spent the forty dollars for the webinar, and I took notes (like a weirdo). So I decided I would share my funny moments and updates from the cast here!

- Host: Everyone should be keeping their audio off.

Christian: Oh alright!

Host: nO Christian not you

- Christians in Manhattan and his hair is back and he’s wearing a Superman t-shirt.

- Brandon is with his parents in NJ

- Stephanie and Brandon still love each other

- Brandon: Meat should be cooked just right

- Betsy: Stephanie are you in maple wood?

Stephanie: Well thank you for telling everyone where I am (she’s in NJ)

- Stephanie: Are you fucking kidding meee!!!

- Tracie is in LA, she looks like she’s in Costa Rica and I love her dog.

- Anthony’s VOICE IS LOW EVERYONES FREAKING OUT

they’re all talking about Anthony’s clear skin

- Andy Randy is in LA with a fresh haircut his boyfriend did it and he’s watching too much TV

Andrew: I’m watching this is America

Stephanie: SO GOOD

Andrew: SO GOOD

- Everyone’s having hard days

- Christian is acting out tracies dog’s pathetic bark and everyone’s like WHAT are you doing bc it looks like he’s about to throw up

- BETSY IS A WEEK AWAY FROM HAVINGA WHOLE CHILD

Betsy: What else do you do during a pandemic? Have a baby!

Andrew: Can I toss out another baby name? Celery.

Literally everyone: Goodnight Andrew goodbye!

- Christian is living with a girl (?) and playing board games instead of watching television

HE COOKS NOW EVERYONES PROUD OF HIM

Christian: yesterday I made pork filet en croute

Stephanie: I MADE PORK WITH SAGE AND APPLES ON WEDNESDAY

Stephanie: In mean girls they wear pink on wednesdays. In falsettos they make pork.

- I can’t get over Anthony’s voice

Again everyone returning to his literally perfect skin

- Stephanie: When watching four jews in a room in the beginning who’s in China?? I know the answer I just want to hear someone say it.

Andrew, with a thick accent: It was Bryna, in China, with a torn miniscus

- Christian: Did anything interesting make it on to the telecast between me and you? Andrew? Actually I dont remember I need to do my research.

Andrew: There’s been some strange comments about Christian and I- (AT THIS POINT IM WHEEZING)

HE MENTIONED THE TONY BONY

HE SAID IT WASNT A THING

HE DIDNT HAVE ONE

Andrew: No that’s not a thing that happened

Brandon: Andrew i want you to know that it’s okay if it was. It’s a safe space just the seven of us. (Lol)

- Bill Finn would take two steps into the room: “WROONG”

Stephanie: he wanted me to sing the end of I’m breaking down up the octave and I said #notmytrina

Brandon: #NOTMYTRINA

- Tracie what did you do during act 1

Tracie: Betsy and I sat in that dressing room for like an hour and a half

Andrew: You SANG the WHOLE SHOW TRACIE

- Betsy watched parts of the first act to feel like she was there

- Betsy sprained both her ankles at one point during the run and was a trooper anyways

Brandon reenacting Betsy limping during look look look look

Everyone dies laughing

Christians LAUGH makes me SO HAPPY

- Betsys screen is frozen like this: 🤨

Andrew: What if she went into labor??? (This is a common thread throughout the zoom)

- Anthony: I’m getting a lot of glitching so Stephanie is just like “HUH UH UH UH”

- Betsy comes back and everyone is like

YOU GUYS ITS COMING!!!

- They bought Andrew an ice cream for his birthday from the vending machine at rehearsal

- Andrew: The Hawaii crop top

Betsy: I would give anything to have that

- Tracie: it was very hard. Very precise bringing the blocks together

Brandon: Trying to be like oh my god we’re going to a funeral

Andrew: MY DEATH IT WAS MY DEATH

- fan question: What did the blocks weigh?

Stephanie: They were like thick yoga blocks. Not heavy but awkward shaped

Andrew: Significantly heavier when Anthony sat on them

Anthony: I just realized how much I got thrown around

Stephanie: Anthony were you proud of yourself? #proudofyou

Anthony: The one moment I was cringing was father and son

Christian: HERE WE GO *SLAPS TABLE*

Betsy: Anthony’s like BLAH BLAH BLAH blah my line BLAH BLAH BLAH my line BLAH BLAH

Christian: I LEAVE THE PAUSE IF YOU CANT GET IN THATS ON YOU

Anthony: I was blinking in that number like constantly

Christian: THE WHOLE THING LIKE A SALAMANDER

Oh Anthony.

- Andrew: I HAVE A STORY ABOUT CHRISTIAN BORLE. Tech for what more can i say. He was laying on me. We were shirtless in underpants under the blankets.

Christian: SLOWER

Andrew: he leaned over; He sniffed his armpit and said “I hope you like France”

EVERYONE DIES LAUGHING INCLUDING ME

Christian: i haven’t worn deodorant in 10 years true story

- Christian: i seem to remember holding our pillows and blankets pretending like we were partying on fyre island and Andrew said:

Andrew: WHATS YOUR NAME???

Christian: No no it was something like:

WHAT HOUSE ARE YOU STAYING IN??

Andrew: WHAT HOUSE ARE YOU STAYING IN???

Betsy: James lupine I feel like we’re ruining this show

- Andrew: The shenanigans were real but so was the sadness

Stephanie: We’re real and we’re funny what you gonna do

- Andrew talking about how hard the show was to do: Finding some liberty, It’s a hard world to live in all the time. It was a hard time especially for Christian. I would sometimes go home and cry for no reason

Brandon: Building up emotion with nowhere to put it

Betsy: then Lesbians come in and provide all the levity

Stephanie: Although Dr. Charlotte brings in horrible news

Tracie: Everything’s beautiful at what more can i say and I’m like not so fast

- Tracie always had a funny thing to say

- Who broke character the most on stage?

Anthony Stephanie and Christian

Anthony: it was when I said “I don’t want a bar mitzvah” and I spit in your face a lot and you went like *puts arms up* and someone at stage door was like very condescending like it’s not professional

Christian: Oh my bad we’re people sorry

- Stephanie wrote a line in the show “YOU HAVE PAINTINGS OF DICKS”

- James wanted her to cut off her finger during I’m breaking down

And turn around with a bandaged bloody finger

- Betsy’s nose bleeding during something bad is happening

And Tracie was like something BAD IS HAPPENING

Tracie: Christians throwing up right now

Betsy: Bloody Kleenex up the nose THE SHOW MUST GO ON

- Fan question: Stephanie how do you belt with a banana in your mouth

Christian: Practice practice practice

Stephanie: just shove it in your cheek. But Really that wasn’t supposed to happen

Anthony’s nickname in the rehearsal room was little bananas because he had to gather up all the pieces of stuff after Stephanie shoved the table over with her rear. Sometimes he didn’t have enough time to put it somewhere so he would just put the pieces of banana in his mouth and that’s where it came from

That’s why

- Andrew: Stephanie your glasses are very chic

Stephanie: Oh my gosh thank you *shocked*

- Betsy: Bill was like I’d rather DIE than change lyrics for the pbs special

FLaT aS a LaKe

- Cue everyone accidentally talking over each other and saying what at each other for 30 seconds

Christian: what? what? what?

Who is it?

What’s going on?

- If you could play anyone else in the show who would it be

Anthony said Mendel

Tracie said Mendel

Brandon said Trina

Andrew said marvin

Betsy said whizzer

Stephanie said Mendel

And I honestly couldn’t hear if Christian said anything whoops

- Brandon: If someone could at some point explain to me the Mendel eats dirt meme? People have been Asking me if Mendel eats dirt? I don’t think it’s about Trina Trina is not the dirt. I was overwhelmed. Can someone in the Q&A explain this? *A few seconds later* oh It was from a meme generator?

Christian: Greaat.

Brandon: It’s a fan fiction about Mendel eating dirt and getting aroused by it

Everyone: WHAT

- They still get fan art

Someone recreated the whole soundtrack 8bit and also with KAZOOS

- Brandon: CONGRATS CHRISTIAN ON LULOS WIN FOR LITTLE SHOP. If you haven’t seen Christian in little shop it’s revelatory I’m not just blowing smoke up your ass I have not laughed that hard in a while at the theatre

- Christian talking about little shop

Christian has a 12 inch Batman toy in his dressing room and he misses it

- Ticket prices were getting out of control before corona everyones hoping this will make a difference

Brandon and everyone think it should get more accessible

- Brandon: Hear hear I need a refill

- Stephanie: Your hair looks incredible Brandon (it did)

Christian: She’s been waiting to talk about it for 53 minutes

- Andrew: Well Betsy what I’m wondering is have you crowned yet??

Proceed everyone dying

Brandon, taking a picture of the screen: This moment will go down in history as When Betsy was asked if she was crowning

- Everyone mimicking zoom freezing by starting a sentence and freezing halfway through

- Christian: What new Steven sondheim musical are you excited about Anthony *devilish grin*

Anthony having no idea what Christian is talking about

Christian: Come on Anthony you know the answer. Ugh. The minds of the young. You’re smoking pot now aren’t you??

Christian: We have a lot of fun

- Andrew: I’m trying to get people to pay attention to me

- Christians pretending to be frozen

Cue a lot of yelling: Stephanie BRANDON STEPHANIE

NO CHRISTIAN

Everyone accusing each other of being frozen

NO YOURE FROZEN

- Andrew: Let’s all act like we’re frozen

Steph: I see Andrew acting like hes frozen

Betsy: Watching you do that is killing me

- Listening to the cast recording for the first time together

Stephanie: Why was I the a-hole that couldn’t be there???

Christian: That’s a question only you can answer

- Betsys husband came in everyones like BETSY LOOK OUT

Christian: that scared the shit out of me

- What is marvins last name and what was his line of work

Christian: we definitely said it at some point right? (They didnt) but he was in advertising. What was the last name? Gardens? O’Malley?

- Andrew: Betsys gone oh no

Betsy: I’m right here!!!

Andrew: She’s giving birth (again)

Stephanie: Betsy Wolfe is a ceiling

- Brandon: Welcome back Anthony. You’re here now.

Anthony singing merrily we roll along over Betsy trying to tell a story

Christian: STOP SMOKING POT IN YOUR BEDROOM ANTHONY

- Betsy: Steve (Steven Sondheim) comes to the door I call him steve

Into the woods is the reason Betsy is in theatre

- Betsy: Andrew was nervous singing at the tonys for Book of Mormon and he got dry mouth he sang like 😬I BELIEVE and he licked his lips so much during the song.

Brandon: Did you have a boner then too?

Andrew: GUYS DONT BE DICKS

Stephanie: It’ll be like dry mouth, boner

Andrew: BETSY YOU FUCKIN BITCH ITS ACTUALLY NOT THAT BAD

Stephanie: Bets maybe we should wrap it up

- Brandon sings MARRIAGE PROPOSAL

EVERYONE TELLING HIM TO STOP SINGING I took a video it was beautiful might post that later

- “Tracie Thomas from Lent!”

Tracie having stage fright

Tracie: Billy porter said “oh child we all forget the words” and walked away

- Anthony said WHO SHAT THE BED in four jews once

Anthony: That’s my contribution. Steph got her line, I got who shat the bed

- Steph: We lost andrew oh no

Christian: Um, we lost andrew ten minutes ago. Yeah when Brandon started singing

- Then Betsy sang a song by Bill Finn beautiful

- Steph: Wear your masks and eat pork on wednesdays

That was it!! I hope you enjoyed and people who were there if I got anything wrong that’s my human error it was hard to note everything I wanted to. Smooches! Byee

[cameronwjones]

Event Marketing Wisdom from 12 Social Media Experts

If you’re not marketing your event on social media, you’re missing out. According to Content Marketing Institute, Hubspot, Social Media Examiner, and Regalix—social media is one of the most important marketing tactics out there for both B2C and B2B companies. Nowhere is there more opportunity to build online communities into offline communities than with in-person events. But with so many different channels—Facebook, Twitter, LinkedIn, YouTube, Snapchat, Pinterest—where is an event marketer to start?

We recently asked 11 social media experts for their advice on making noise for live events on social media. The result is an extremely comprehensive guide on how to market your event on social media.

Given that this piece is about “making noise,” we also asked them the timeless question: If you had to be stuck on a desert island for a month with the music of one artist or band, whose music would it be? Get ready to rock!🎸

Courtney Smith Kramer

Executive Creative Director & Co-founder, Pure Matter

I think like anything else on social media, promoting an event will be as successful as the story you paint about the experience someone will have if they attend. After all, events are brands in and of themselves, and if there's no context around the brand, the compelling reasons to believe won't be there.

After all, you're competing against life itself for their attention and attendance; getting work done, or pajamas on the couch can be much more compelling than the thought of focusing on a webinar or Tweetchat for an hour – or even worse – putting on fancier clothes, arranging for a sitter and driving somewhere for the event.

Here is some advice for making the experience a positive one:

Know what your attendees expect out of attending, and paint them a picture about why they'll get it. If you're running a webinar series about your product, clearly outline the benefits the audience will take away from watching. Will it be new actions they can use to do something better? If it's a conference, don't forget to include the fun after hours activities with the balance of the business insights they'll learn. If you've ever attended a conference before, you know most of the good relationship building happens in the bar after a long day of sessions. In any case, the story you tell should never be about you; it's always about creating the conditions to attend.

Include the hashtags of others who will be part of the experience. The best way to encourage others to share your promotions is to include them as part of the bigger story. We help run the influencer program for DVD Netflix, and host a monthly Twitter chat about different genres of movies to give our Influencers a chance to partner with DVD.com. At the end of January, we promoted our Awards season-themed chat by appealing to fans of the individual movies nominated for an Oscar. We sent out tweets like "You think #StarWars #RogueOne will take home the statue? Join us 1/31 5pm PST/8pm EST for#@dvdnetflix #DVDme #Awards #tweetchat if you do!" Using the popular #StarWars and #RogueOne hashtags was in context of our event, and attracted fans of that franchise to come and join in on the fun. More Tweets were generated specific to the other films nominated in our event promotion online. The ripple effect of reaching new audiences on Twitter resulted in us earning 70% of our entire monthly Twitter impressions in just 4 hours on event day.

Make it easy for your influencers to help promote. Even if you're not running a formal influencer program for your brand, you likely have a handful of existing "superfans" who organically share your content. Tapping into these people who already love what you're doing can really help event attendance – but you have to make it easy for them to share. In our DVD.com example from above, we created social tiles graphics for our influencers with their own quotes and wrote Tweets for them so all they had to do to help promote the event was copy and paste. This way it's a win/win – your brand gets some extra hands to promote your event, while your superfans earn credibility by being publicly affiliated with your brand.

Desert Island Music:

Justin Timberlake

Neal Schaffer

CEO & Principal Social Media Strategy Consultant, Maximize Your Social

I have blogged about this in various posts,

Have a very clear hashtag. That hashtag should permeate anything and everything you do. Obviously that’s going to be huge because the day of the event you want people to post about it.  Letting people know about your event hashtag in advance is an amazing promotional tool. When people start seeing tweets and retweets and posts that have a certain hashtag—even if they don’t know what it’s about—that hashtag will make people interested in it and go to the event. More than promote the event, it can also be used to promote the content of those participating in the event. When those participants start sharing their content—which you’ve promoted for your event—you can see how that turns into a natural way of promoting the event.

Activate your speakers as advocates. Instead of just publishing—if you have an event page or even if you are publishing information about your event from your website—instead of just promoting and promoting and promoting, you also have something of value to share that is a great lead-in to your event. It also makes your speaker really happy that you are promoting them in advance of the event.

Utilize the content of your speakers for content curation. The flipside is that if your speakers become advocates, you help prepare landing pages for them, special discount codes, you interview them, help them create content that they can share with their networks. These networks are often vastly underutilized by most events that I see out there.

Make a better use of paid social. Retargeting is a standard practice these days, but not every event marketer is retargeting. Use paid social. Build community. Get people to the website. Retarget. Not rocket science. Don’t know if everyone’s doing that right now. It bears reminding as a best practice. And really, there is only so much that you can do on social organically. You have to have a component of paid social if you want to be successful on social in 2017.

Celebrate your fans. If you’ve done this event in the past, find out who your top tweeters are. Give them free admission in hopes that they will be doing as much tweeting to spread the word about your event. Celebrate those people that go out of their way to spread the word about your event, and bring them in for free—or a significant discount. Get them to help you spread the word. That’s one of the inexpensive ways and from a customer experience marketing perspective, one of the best things you can do, as well.

Influencer marketing. Give them free admission. If there are compelling influencers that you can invite as speakers, as moderators or as part of a panel, then do it. Have these at your event. It will pay off for you—from a social media promotion pre-event, during event, and post-event, as well.

Desert Island Music:

I guess Elvis Costello would be one of the people I think of. I’ve been a long-time fan and have seen several of his concerts. He has a lot of stuff from his early punk or new wave days to even country music ballads and other interesting experiments so that whatever mood I was in, I’d have music for.

Andrew Pickering and Peter Garland

Co-founders, Andrew & Pete

It's no good just saying 'come to this event, it's going to be great for X, Y, Z reasons' - you should SHOW it.

If it's an event that has happened previously - then get sharing videos and photos of previous successful events, maybe even video testimonials from those who attended. If it's something brand new there's still things you can do too.

One of the best ways to do this is via live video. How about showing people around the venue via live video? How about doing little guest interviews with speakers via live video leading up to the event? Or if the event is for a good cause, how about showing (not just talking) how the event is going to help those people and the impact it will have? Or if it's a music event - how about getting one of your band to play a live show via Facebook live? Whatever content you decide to create for the event it should give people an idea of what the event is going to be like - give them FOMO - so they need to buy a ticket!!

Desert Island Music:

Andrew: Lady Gaga. I am unashamedly a little monster. Pokerface and Bad Romance remind me of fun times at university, and I think she's eclectic enough to not get too bored after a month!

Pete: David Guetta would help turn the beach into a BEACH PARTY!

Wahiba Chair

Senior Social Media Strategist, Instructor, and Speaker, Wahiba Chair Consulting

The biggest advice I would give someone / an organization is to have a strategy and tactical plan that outlines who will do what when re: event promotion. I see so many events with great potential missing out on exposure and buzz simply because there is no well thought of integrated campaign. Or, because of lack of oversight on details; a common one being that different parties are not tagged properly on social. And speaking of, let me give you a real world example.

Last year I started #YVRSocial, a community of social media enthusiasts and professionals in Vancouver, BC. Our first event sold out with 100+ attendees, and trended on Twitter. But that was no accident.  It was a well thought of and executed integrated campaign that involved all of our stakeholders (i.e. speakers, sponsors, venue etc.). When that happens, and it happens well, everyone wins.

Here are the high level steps we took to make it happen:

Identify event objectives: Our primary objective was to drive event registrations. Secondarily, it was to drive engagement.

Develop an event digital promotional plan around our objectives inclusive of various tactics including email, social engagement (mostly organic), media sponsorship, and cross-promotions. We allocated different tasks to team members based on strengths and availability.

Execute the plan and make it easy for people to participate. For instance, we had a media kit with promotional images (seized correctly for each social channel) and sample tweets, Facebook and LinkedIn posts that speakers, sponsors, and volunteers could easily share. We also ensured to tag the right parties in relevant messaging in order to help us amplify our voice to their respective communities. I find Twitter is one of the best channels to do so. Another small tactics we used is to find people who registered on Twitter and then share an “excited to see you soon” message/GIF which they generally would amplify to their respective communities. This helped us build advocacy into the event promotion.

Example of a “pre-event” tweet to attendees by #YVRSocial volunteer

Desert Island Music:  

I would probably pick Bob Marley. Though I’m not a huge music buff, I’ve become a bigger fan of his after visiting Jamaica last year.

Joel Comm

CEO, Author, and Speaker, Joel Comm Inc.

Social media is a great place to promote your events. If you are going to be doing repeat events, having a Facebook group for members is a great place to start. Think of like a meetup group of sorts. And then, you'll want to set up a specific event page on Facebook for each event you conduct.

I find it helpful to create banners and graphics specific to the event. These can be shared across all the social platforms. Be sure to include a url on the image and in your posts that points to where people can register for the event or purchase tickets. (If you are in the Denver area, you are invited to our big event on June 30th at comm.us/smsdenver.)

Desert Island Music:

This question is always so unfair because I think no matter what I pick I'll eventually get sick of it! For now, I'm going to go with my #1 album of all time, Dark Side of the Moon.

Sunny Lenarduzzi

Social Media Strategist and Consultant

I always say break it into pre, during and post.In the pre-promotion, you want to use a lot of quick hit video teasers across social platforms and have them highly stylized to create hype around the event. If possible, you also want to highlight testimonials from past events to build buzz. During, you want to create FOMO by sharing as much live content as possible and Also you’ll want to share event recaps and ask influential attendees to share their thoughts on the event through social/blogging platforms.

Desert Island Music:

Al Green. I know that sounds weird, but I'm on a major soul kick right now and his voice makes my heart happy.

Daniel Hill

Social Media Consultant, Daniel Hill Media

Show the fun that people had. Show the real-world results that came from two people meeting. Show the conversations, and how the introductions became relationships. Show how 90% of life is just showing up, and this is their chance to do exactly that.

A picture is worth 1,000 words - so I would recommend using Instagram for some of the great pictures from prior events. Show people smiling, shaking hands, making connections, and building relationships. Show well-known speakers talking in a small group of engaged listeners, indicating their accessibility before and after sessions.

Knowing that a picture is worth a 1,000 words, how much more is a video? I went to a conference last year that built anticipation by releasing a video trailer as a preview of the content. This worked extremely well because it could be shared with others and get them interested in attending the conference as a guest. Video on Instagram can be up to 60 seconds, and that same video can be posted on YouTube, Facebook, and other sites. The goal is to make the video content so engaging that the immediate reaction is to share it and tag others in the post to draw their attention to it. It takes time and effort to make a great video, but the people watching will know exactly what to look forward to.

Desert Island Music:

Red Hot Chili Peppers but only from the Californication album onward. Nothing before 1998 except for "Soul to Squeeze". Their music has the underlying funk groove that you need to really get into the state of flow when you're trying to work, or when you're flying down the highway on the way to the beach. On the plus side, if I'm stuck on a desert island, I'll already be at the beach.

Luria Petrucci

Co-founder, Live Streaming Pros

One of the best ways to promote your event is to get your audience INVOLVED in the process so they’re totally invested in it and they feel like it’s as much THEIR event as it is yours.

How do you do that? With a Buzz Campaign. Go LIVE on social channels (Facebook LIVE, Periscope, YouTube LIVE or Instagram LIVE) early and often in the event planning process and bring them along for the journey.

Talk to them about what you’re doing. Involve them in the decision making process (you don’t have to give up control, but ASK them what they think). Share your experiences, your stress, the things that go wrong and the things that go right.

The bottom line is… the more they feel a part of the creation of the event, the more likely they are to HAVE TO be there at the event!

Desert Island Band:

Hmm… that’s a hard one! LIGHTS or Brandi Carlile (I cheated and picked two because I just can’t decide!)

Dorien Morin-van Dam

Social Media Marketing Consultant, More In Media

Step 1 - Create a written plan for promotion. Write down goals, objectives, target audience, budget, social media channels to be used, etc.

Step 2 - Create content to be used for the campaign(s). This includes images in all sizes for your chosen platforms and videos.

Step 3 - Implement any and all ideas for promotion on as many social media channels as possible. This includes outreach to bloggers, podcasters and vloggers to be on their show/blog as a guest, paid advertising, email marketing campaigns and a brand ambassador program.

Step 4 - Measure results daily/weekly and do more of what yields best results. Adjust as you go!

Desert Island Music:

It would have to be Adelle! I could scream with her, croon with her, sing with her, dance with her and cry with her.

Alon Alroy

Co-founder & CMO, Bizzabo

Unleash the Power of Your Audience: Part 1

Find a way to turn your attendees into promoters on social media because your voice is never objective when you promote your event. Think about reaching out to sponsors and vendors, but speakers, as well.

It’s not just enough to create a speaker card and be done with it. It’s a matter of iterating and optimizing to reach maximum engagement.

One useful tactic is to create speaker cards. People like to retweet things that make them look good. Simply find a photo, tag your promoter, and post it. Make sure to include any other relevant hashtags or handles.

Take for example this simple speaker card that Liz King recently created for her event TechsyTalk.

I saw this image on Facebook and thought, I want to share this! Notice the position of the text in the lower right-hand corner. One thing that King does that is great is that she constantly experiments with where the text is placed in her speaker cards. It’s not just enough to create a speaker card and be done with it. It’s a matter of iterating and optimizing to reach maximum engagement.

Unleash the Power of Your Audience: Part 2

Another great way to turn your attendees into promoters is with technology that incentivizes them to promote their event. For instance, Ticket Boost allows attendees to recoup a percentage of their registration price for every other person they get to attend using a special trackable link in social media. It can also be setup to reduce the ticket price of those who buy from your attendees for a double-sided incentive. Because these links are trackable, event organizers can see who their top promoters are and engage them appropriately.

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Partner Up with Other Conferences

As long as you are not overlapping in dates and topics, partnering up with other conferences is a great way to amplify your event marketing efforts. This lends itself to cross promotion on-site, in newsletters, and on social media. For instance you can feature something like “Check out our sister conference” on your event’s Facebook Page. To get the most out of these partnerships, make sure that the conferences that you partner up with have a big social media follower base.

Desert Island Music:

Barbara Streissand [I actually asked Eran, our other co-founder about to answer on behalf of Alon. I think this one is a joke.]

Nick Borelli

President & Strategist, Borelli Strategies

The three top tips I have for promoting your event through social media:

Know Your Audience. Before you promote your event, do as much research as you can on the types of attendees you are trying to sell to. Find out the answers to what excites them (what gets the most retweets), who is the most influential (check Klout scores), and what problems they have (join Linkedin and Facebook groups around your event’s topics). To be effectively social within a community, you have to become a native. If you just start selling at them you will become part of the noise they already don’t pay attention to.

Build A Team. Don’t promote your event by yourself, give tools to the people who are in the best position to help raise awareness and convert. All of your event’s formal stakeholders (sponsors, presenters, and vendor partners) should be given graphics, suggested social media copy, and links to help ensure this endeavor they are contributing to is successful. Determine who is the most influential to your potential attendees and incentivize them to promote for you as well.

Be Social. In order to sell tickets, you can’t always post about selling tickets. Focus on the mission of your event. If your event is educational, host Twitter Q&A sessions with experts. If you are planning an event to celebrate achievements, your posts shine a light on those who are contributing to the area you focus on. Your posts are just as much an extension of your mission as your event is.

Desert Island Music:

I’d have to go with something that is a bit cheerier than what I usually listen to (Bon Iver, Iron and Wine & Sufjan Stevens). I listen to different music depending on my mood, season and environment and Vampire Weekend would probably be exactly what I needed for that scenario.

Wrapping Up: The Power of the People

There's no shortage of great event marketing advice from these social media pros, but several tips have come up again and again:

Plan Ahead: As you begin preparing for your event, make sure that you have a social media strategy outlined. Before, during, and after your event, there will be ample opportunities to market it on social media.

Record Your Event: In both photos and videos, make sure you are recording your event. Interview attendees and speakers, put together a sizzler reel, show the world that your event is awesome. Facebook Live and other live video mediums will be helpful.

Utilize the Power of the People: Whether you use an influence marketing, brand advocacy marketing, speaker cards and content, or a social media tool like Ticket Boost, make sure you tap into the power of the people surrounding your event. 

For more great event marketing resources, click the button below. Your brain will thank you!

from Cameron Jones Updates http://blog.bizzabo.com/event-marketing-wisdom-from-12-social-media-experts